About Me

I am Rohit Macherla, a Lead Developer and Architect based in London. For more than 20 years, I have designed and delivered resilient, high-throughput software systems — with the last 15+ years focused on large-scale Salesforce enterprise architectures.

Currently, I lead engineering initiatives across major streaming platforms (including Peacock, Sky's NOW TV, SkyShowtime (Europe), WOW (Germany & Austria), and Showmax (Africa)). My work centers on building scalable Salesforce platforms for high-concurrency global events (such as the NFL Super Bowl, the Olympics, and the FIFA World Cup), modernizing CI/CD pipelines, driving enterprise observability, and integrating AI workflows.

Key Highlights

20+ Years in Software Engineering: Deep background spanning enterprise Java, Node.js, Python, Scala, and 15+ years of Salesforce architecture and development. (Explore my full Career Timeline →)
Global Streaming Scale: Lead architect and developer across 5 international streaming propositions, scaling Salesforce orgs to process millions of events during peak global broadcasts.

What I Do

Enterprise Salesforce Architecture: Multi-org design, high-volume event processing, custom integrations, and proposition-agnostic platform frameworks.
Engineering: Enterprise backend solutions using Java, Node.js, Python, Scala, and modern web frameworks like React.
Observability & Reliability: Full-stack telemetry using Prometheus, Datadog, and Event Log File alerts.
Modern Developer Platforms: Automated CI/CD with GitHub Actions, static code analysis, API integration tests, and automated UI regression suites.

Certifications & Open Source

I hold 6 Salesforce Certifications (verify on Trailhead):

Salesforce Certified Application Architect

Salesforce Certified Platform Data Architect

Salesforce Certified Platform Sharing and Visibility Architect

Salesforce Certified Platform Developer II

Salesforce Certified Platform App Builder

Open-Source & Developer Tooling:

Salesforce Lightning Shortcuts: Chrome extension that gives developers fast keyboard and menu shortcuts to navigate Salesforce Lightning Setup and classic views.
sfdx-copy-files-plugin: Custom Salesforce CLI plugin to manage environment-specific configuration files (such as Named Credentials) across deployment pipelines.

About This Site

This blog is my space for sharing my thoughts and ideas. You will find practical articles on Salesforce, telemetry, monitoring patterns, developer tooling, and systems design.

Let's Connect

If you want to discuss Salesforce architecture, observability, or engineering, let's connect on LinkedIn.