About Me

• Scaling Salesforce orgs to handle millions of events during the NFL Super Bowl, Olympics and FIFA World Cup
• Championed Observability best practices by driving integration of Prometheus metrics via custom REST APIs and Datadog
• Modernised CI/CD by migrating all Jenkins pipelines to GitHub Actions, adding static code analysis (Salesforce Code Analyzer), API Integration tests, and a UI regression test suite
• Architected a proposition-agnostic feature flag framework, letting multiple business propositions share a codebase and reducing time-to-market for new launches
• Led the team's AI adoption journey, driving agentic workflows and running a RAG proof-of-concept in Salesforce
• Mentored developers through to Senior level, directly contributing to their career progression

• Led development of multi-territory and multi-language Salesforce orgs
• Built pre-chat widgets in React integrated with Embedded Service Snap-ins on the enhanced Salesforce Live chat platform
• Developed the CRM Adapter application in Scala, integrated with Kafka and deployed to the internal core-platform via Kubernetes

Sky Tickets was an internal startup within Sky for selling tickets online.

• As the only Salesforce architect/developer/admin, implemented a Customer Contact Centre with Salesforce Service Cloud serving thousands of customers
• Built the CI pipelines in Jenkins
• Built a connected app to show customer details hosted in a Cassandra database inside Salesforce (via a Python app)
• Synced data from the primary Cassandra database with Salesforce using periodic Account data transfer via Python and Celery workers
• Implemented user stories in Django as a Python developer
• Integrated Salesforce with the Barclays payment management system

• Architect/Senior Developer in Salesforce across multiple projects
• Developed a lightweight Salesforce UI app for planning movie releases, replacing a very slow Visualforce page with asynchronous backend calls for 21st Century Fox
• Built prototypes demonstrating Deloitte Digital capability in Salesforce Aura Lightning
• Architected and led a team of 4 to build a Technical Design Document generator using the Salesforce Metadata API, Tooling API, and Java with HTML/Bootstrap hosted on Heroku

Designed, built and delivered the Sky Tickets ticketing platform on Salesforce and Node.js.

• Featured in Dreamforce 2014
• Design, build and delivery of the ticketing platform
• Rapidly learned Node.js and integrated the Node app with Salesforce using OAuth/Canvas
• Developed customer journey and event management in Salesforce using Customer Communities (Apex, Visualforce)
• Integrated with a partner ticketing application via REST API
• Built CI with Jenkins for Node.js and Salesforce
• Built an API catalogue engine in Node.js using scheduled workers on Heroku with Heroku Connect (Postgres)
• Implemented a smart logging mechanism for the First Line Support team via Heroku Logdrains
• One of the first teams to use Heroku Connect; used Memcachier, Redis and Iron Workers

Gathered requirements and delivered Salesforce solutions for Cisco's Capital Sales IT wing.

• Gathered requirements and built solutions in Salesforce for the Cisco Capital Sales IT wing
• Integrated Salesforce with in-house applications using custom Web Services (SOAP and REST)
• Implemented Territory Management and customised sharing rules using Apex logic
• Customised sales forecasting with Territory Management to map multiple territories with Accounts

Led development of the Clarity OSS/BSS Provisioning System for BSNL, India's largest fixed-line telephone provider, integrating with Siebel CRM, Kenan Billing and Oracle BPEL systems.

• Architected and developed all integrations as JAX-WS style Web Services
• Developed Dunning process scheduled jobs handling 100,000+ records per night in under 30 minutes
• Increased order creation rate from 40 orders/min to over 200 orders/min
• Reduced memory utilisation by over 800MB as in-house Java performance consultant
• JBoss Application Server advanced administration: clustering and load balancing
• Responsible for capacity planning and server upgrades (JBoss 4.2.3 to 5.1)
• prototypes for Oracle WebCache and Apache mod_jk load balancers

Developed and tested core functionality for USAA's Retirement Planner.

Summer internship building messaging components for Enterprise Service Bus applications.

• Designed and developed Message Senders, Listeners and Trackers for ESB applications using Java Messaging Service (JMS)
• Developed a generic Message Editor for various MIME formats